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Similarly, retailers will sometimes inflate the price of an item so they can then advertise a “big saving” afterwards. It is also worth checking similar brands or models to see if there might be a better deal if you look elsewhere. Check websites like Google Shopping, Kelkoo or Price Runner to see how prices vary with other retailers. “Although it’s easy to get caught up in the hype of a big, globally promoted sale, follow our tips and guidance before buying anything, as it could save you money just by waiting a few months.” Tips for getting the best price on Prime Dayĭecide what you need to buy and start your research as soon as possible. Katy Philips from Idealo added: “It’s important to price track days and weeks before the main event to see if you can buy at a cheaper time. It’s also worth checking product reviews and researching the item’s price history will help ensure you stay within budget and get the best value for money in the sales.” More from Consumer
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Think about what you genuinely want, need, and can afford. “Don’t be rushed into making an impulse purchase. Reena Sewraz, senior shopping and money editor at Which?, said: “Amazon Prime Day might give members exclusive access to discounts, but shoppers should be aware that not every deal is worth jumping on. But it has been sold for far cheaper, including as low as £49.99 in December 2019. The Oral B Smtoothbrush is also being offered at £77.10, which Amazon says is a 55 per cent discount on its original price of £169.99. Caption: Idealo’s analysis of Amazon Prime Day deals in 2022Ĭonsumer advice group Which? also warned that many discounts will see items still selling for more than they did at their peak price.įor example, the Miele Complete C3 Silence EcoLine vacuum cleaner is marked at £214.99, a 20 per cent discount from its “usual” price of £270.īut Which? found that the household appliance was previously on sale for £129.99 back in December 2019, a far lower price.